What is the Bond Building Pre-Shampoo Treatment?Updated 15 days ago

Product of its own class, the Like a Virgin Bond Building Pre-Shampoo Treatment is the latest addition to the popular Like a Virgin - Franchise.

Saviour for all looking for haircare products that strengthen existing bonds and repair those broken by lightening and chemically treating your strands.

Coco & Eve's Pre-Shampoo Bond Building Treatment takes bond repair to the next level. Due to its microemulsion technology, our bond-building polymer has a smaller particle size and increased hair affinity. More penetration enables the product to nurse your stressed tresses back to good health effectively.

If that's not enough, it also takes a more holistic approach to repair. Besides targeting broken disulfide, ionic (salt), and hydrogen bonds, it also protects existing bonds for stronger, healthier, more resilient strands. With all three hair bonds accounted for, hair is fortified with up to 100% more repair* and an 85% reduction in breakage**.

Combining advanced bond-building polymer with strengthening and lipid-replenishing avocado and coconut oils, the treatment works from within to repair weak, dry, and damaged hair.

At the same time, the pre-shampoo treatment forms a protective layer with nourishing pomegranate and apricot oils to lock in moisture for soft, supple strands.